In conceptual art the idea or concept is the most important aspect of the work. When an artist uses a conceptual form of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair. The idea becomes a machine that makes the art.
An important difference between conceptual art and more “traditional” forms of art-making goes to the question of artistic skill. Although it is often the case that skill in the handling of traditional media plays little role in conceptual art, it is difficult to argue that no skill is required to make conceptual works, or that skill is always absent from them.
Conceptual photography is, first and foremost, about the concept of the photo, in which the conceptual photographer attempts to convey a particular message to the viewer; be it a political advertisement or a social commentary or in order to evoke an emotional outcry. There is some level of abstraction, thus, in a conceptual photo: the image is not an explicit example of the concept, but a general expression of the idea. Usually the conception of the idea precedes the realization of the photography. This kind of photography often involves use of computer editing to achieve the desired effects, but many artists work without the computer.
There are two main camps of conceptual photographers: those who strive for minimalistic effects, and those who relish in business within their images. The more minimalist conceptual photographs are composed so that the focus is entirely on a single subject, a single concept, narrowing the viewer in on a single thought.
Conceptual Photographer Aaron Goodman has been creating Conceptual Photo Illustrations for Editorial and Advertising clients since 1993. His career has spanned the course of 17 years, and he has produced and executed projects for over 60 magazines as well as projects for clients such as : Nike, Georgia Pacific/Dixie , Philips, Absolut , Black & Decker , ESPN, Forbes, Wired Magazine, Scientific American, and the list is endless. For your daily dose of inspiration, we’ve collected several of Aaron Goodman’s brilliant works. Enjoy !